Before I found out about Iskhan, I was buying Taste Of the Wild online. Taste of The Wild is one of the brands of grain-free, high quality food that is recommended by a lot of dog owners. TOW (Taste of the Wild) is an American brand, and so the prices here in Korea are sky high. I fed Shadow the Salmon & Sweet Potato puppy formula for the first year which cost me W90 000 for a 13.5kg bag which lasted about 2 - 3 months. I just accepted that if I wanted to feed him a good quality food, it was going to cost more. I did also try the Kirkland Signature Nature's Domain brand from Costco (which I had read is actually made by the same company as Taste Of the Wild and supposedly has a very similar formulation) but I wasn't a big fan of it. It was just about half the price (about W40 000 for a 15kg bag) but we don't stay anywhere near a Costco, and the one trip we did to Costco to track down the food, they didn't have any in stock. So I reverted to paying the exorbitant cost of TOW.
Another problem I have with dog food is that my dog is an incredibly fussy eater. I wasn't sure if it was because he didn't like the food, or whether we was just being a typical Jindo. Jindo dogs are known for being picky eaters, choosing to eat and not eat at will. A lot of JIndo owners free feed their dogs (ie leave a bowl of food out for the dog to help themselves to) as they generally don't over eat and will only eat when they are hungry. Shadow would often go the whole day and night without eating anything. I learned not to worry that he was sick, and just leave his food out for him to nibble on. I did also try adding all kinds of tasty treats, bribing him to eat his food. But that just got ridiculous. The amount of time I spent boiling bones, cooking broth and fussing over adding coconut oil and other treats to his food was just crazy. When he was about 5 months old he would wolf down his food, so much so that we had to get him a special bowl to make him eat slower. Once he got to about 8 months he started being picky, refusing to eat unless his food was covered in coconut oil, or smothered in broth and meaty chunks.
I thought Shadow was in great condition while eating TOW. I thought his coat was shiny and soft, and that he generally looked healthy. That was until I met up with a friend and her husky and I touched her husky's gorgeous coat. It was silky smooth, softer than my own hair. I couldn't get over how amazing her dogs coat was. I asked her what she was feeding her, and how much it cost. She told me she was feeding her husky Iskhan Performance and that it only costs about W40 000 for a 15kg bag. She then helped me order it right away and I've just received our second order.