It's been a very long time since I bought anything from Skinfood. I think the last purchase I made was a repurchase of their signature Black Sugar Serum (and that was back in 2014!). South Korea is well known for their cutesy packaging and beautifully designed products, and more importantly, for how effective their products are. It takes just a moment of looking around at the women here to be able to see how beautifully cared for their skin is. A large reason their skin looks the way it does is because of protecting their faces (and every other body part) form the sun, but they also spend a lot of time and effort on their beauty routines (do you remember my post on the 10 Step Korean Skincare routine?).

There are so many Korean skincare and beauty brands, and each of them is associated with something unique. Etude House is know for it's very cutesy and girly packaging, Missha is seen as a higher end brand, Tony Moly is what all the school girls favor and Innsifree is seen as the Eco-friendly flagship brand. I always saw Skinfood as one of the cheaper brands, more so when it came to quality than actual price. Most of the products from Etude, Tony Moly and Skinfood are actually priced very similarly but from the look of their packaging, I wasn't really blown away.